---
title: Partner with SideUp | Marketplace, Resellers & Content
description: Join the SideUp marketplace, resell or refer SideUp to your clients, or create content with us. Partnership options for businesses, advisors and creators.
image: https://sideup.com/hubfs/56cf2e8a-2239-4146-86e0-99e08d4d18e8-2.png
---
[Skip to main content](https://sideup.com/partnership#main-content)
[](https://sideup.com/?hsLang=en)
- Solutions
Pre-tax Benefits
IRS-compliant, pre-tax benefits for core needs.
- [Student Loan & Tuition Smarter education funding](https://sideup.com/student-loan-repayment-benefits?hsLang=en)
- [Commuter Pre-tax transit & parking](https://sideup.com/commuting?hsLang=en)
- [HRA Health Reimbursement Arrangement](https://sideup.com/hra?hsLang=en)
- [Family Care Real support for caregivers](https://sideup.com/family-care?hsLang=en)
Lifestyle Spending Accounts
Flexible, post-tax benefits for modern life.
- [Wellness & Fitness Gym, mental health & wellbeing](https://sideup.com/wellness-fitness?hsLang=en)
- [Work From Home Home office & remote setup](https://sideup.com/work-from-home?hsLang=en)
- [Food Meals, groceries & nutrition](https://sideup.com/food?hsLang=en)
- [Utilities & Essential Bills Internet, phone & household bills](https://sideup.com/utilities-essentials-bills?hsLang=en)
- Platform
For Employers
- [Manage Benefits Streamline your benefits administration](https://sideup.com/how-to-manage-benefits?hsLang=en)
- [Integrations Connect with your favourite tools](https://sideup.com/integrations?hsLang=en)
- [Trust Security, Privacy and Compliance](https://sideup.com/trust?hsLang=en)
For Employees
- [How to spend benefits Discover how to use your SideUp card](https://hi.sideup.com/how-to-spend-your-benefits)
- [Stayconomics](https://sideup.com/stayconomics?hsLang=en)
Learn with Stayconomics
Explore the ideas, research, and strategies behind workplaces people choose to stay in.
[Blog Data-backed, no-fluff articles on retention, benefits, and the future of work.](https://hi.sideup.com/stayconomics) [Podcast On Youtube and Spotify with the leaders who are actually figuring it out.](https://hi.sideup.com/stayconomics/podcast) [Newsletter The best of what's happening in HR and employee retention, curated, concise, and worth your Monday morning.](https://hi.sideup.com/stayconomics/tag/newsletter) [Events & Webinars Real experts, real questions, real takeaways you can use before the week is over.](https://hi.sideup.com/stayconomics/events-webinars) [Explore by Topics Retention, benefits, HR tech, financial wellness, and more, organized by what you need.](https://hi.sideup.com/stayconomics/topics-1)
- Company
Know more about us
Who we are, who we work with and how to reach us.
[Partnership Grow with us, as a partner, reseller or local business](https://sideup.com/partnership) About us The story and the people behind SideUp Brandbook Our logo, colours and voice, ready to use [Contact us Questions, ideas or a demo? Say hello](https://sideup.com/contact-us?hsLang=en)
- Log in
- [Employee](https://app.sideup.com)
- [Business Platform](https://admin.sideup.com)
[Book a demo](https://meetings-eu1.hubspot.com/lana-leles/demo)
- Solutions
- Pre-tax Benefits
- [Student Loan & Tuition](https://sideup.com/student-loan-repayment-benefits?hsLang=en)
- [Commuter](https://sideup.com/commuting?hsLang=en)
- [HRA](https://sideup.com/hra?hsLang=en)
- [Family Care](https://sideup.com/family-care?hsLang=en)
- Lifestyle Spending Accounts
- [Wellness & Fitness](https://sideup.com/wellness-fitness?hsLang=en)
- [Work From Home](https://sideup.com/work-from-home?hsLang=en)
- [Food](https://sideup.com/food?hsLang=en)
- [Utilities & Essential Bills](https://sideup.com/utilities-essentials-bills?hsLang=en)
- Platform
- For Employers
- [Manage Benefits](https://sideup.com/how-to-manage-benefits?hsLang=en)
- [Integrations](https://sideup.com/integrations?hsLang=en)
- [Trust](https://sideup.com/trust?hsLang=en)
- For Employees
- [How to spend benefits](https://hi.sideup.com/how-to-spend-your-benefits)
- [Stayconomics](https://sideup.com/stayconomics?hsLang=en)
- Learn with Stayconomics
- [Blog](https://hi.sideup.com/stayconomics)
- [Podcast](https://hi.sideup.com/stayconomics/podcast)
- [Newsletter](https://hi.sideup.com/stayconomics/tag/newsletter)
- [Events & Webinars](https://hi.sideup.com/stayconomics/events-webinars)
- [Explore by Topics](https://hi.sideup.com/stayconomics/topics-1)
- Company
- Know more about us
- [Partnership](https://sideup.com/partnership)
- About us
- Brandbook
- [Contact us](https://sideup.com/contact-us?hsLang=en)
- Log in
- [Employee](https://app.sideup.com)
- [Business Platform](https://admin.sideup.com)
- [Book a demo](https://meetings-eu1.hubspot.com/lana-leles/demo)
Partner with SideUp
# Grow with SideUp
Put your business in front of employees with a budget to spend, bring SideUp to the clients you already advise, or create content with us for the HR leaders shaping the future of work.
[Become a partner](mailto:partnerships@sideup.com?subject=Partnering%20with%20SideUp)[See the ways to partner](https://sideup.com/partnership#ways)
Why partner now
## Benefits are changing. Be part of what comes next.
Employers are moving away from one-size-fits-all perks toward budgets their people can spend on real life. That opens the door to the businesses, advisors and voices who make that life better.
Employers are rethinking benefits
Companies want benefits their people actually use. Your clients are asking what to offer next.
Budgets are going local
Employees can spend their SideUp budget near home and work, at the cafés, gyms and shops they already love. Your business could be one of them.
Companies need experts
HR consultants, bookkeepers, trainers and advisors are exactly who growing companies look for. We introduce them, whenever a company wants a hand.
Ways to partner
## Five ways to grow with us
Whichever side of the benefits world you work in, there's a way to build with SideUp.
### [Local businesses & brands Join the local marketplace Cafés, gyms, shops, wellness and lifestyle brands. Be found by SideUp members with a budget to spend nearby, whenever they choose to. See how it works →](https://sideup.com/partnership#marketplace)
### [Experts & service providers Join the expert network HR consultancies, bookkeepers, culture and leadership trainers, employment law, recruiting, payroll and more. Be introduced to companies on SideUp. See how it works →](https://sideup.com/partnership#services)
Consultants & brokers
### Become a reseller
Add SideUp to your portfolio and earn commission on every client you bring, with sales, onboarding and support from our team.
Accountants & HR platforms
### Refer and integrate
Offer clients a ready-made benefits solution with compliance built in, integrate with SideUp to keep payroll simple, and earn referral rewards.
### [Creators & experts Create content with us Podcasts, guest articles, webinars and research for HR leaders. Explore content partnerships →](https://sideup.com/partnership#content)
For local businesses
## Turn nearby teams into regulars
Every SideUp member has a budget from their employer to spend on everyday life. Join the Marketplace, and the people who work and live around you can find you whenever they like.
✓
Set your own offer: a discount, a freebie or both
✓
Get paid by card, like any other customer
✓
Be featured to SideUp members near you
✓
Free to join today
[List your business](mailto:partnerships@sideup.com?subject=Joining%20the%20SideUp%20Marketplace)
Marketplace partners are independent businesses. You can apply, or we may invite you to join.
PARTNER DASHBOARD
The Corner Café
Live
SideUp members this month
37
Came back again
58%
Your offer
15% off any coffee
Featured nearby
Illustrative example
Content partnerships
## Got something to say? Say it with us.
Stayconomics is our home for ideas on why people stay, what makes work work, and the benefits that actually matter. We're always looking for experts, founders and storytellers to bring new perspectives to HR leaders.
[Pitch an idea](mailto:partnerships@sideup.com?subject=Content%20partnership%20idea)
THE STAYCONOMICS PODCAST
What actually keeps people
with you as our guest
Live webinarCo-hosted
Your session. Our audience of HR leaders.
STAYCONOMICS BLOG
Guest article: the benefits your team will actually use
Podcast
Join an episode of the Stayconomics Podcast on YouTube and Spotify.
Blog & guest articles
Write for Stayconomics, or invite us to write for you.
Webinars & events
Co-host a webinar, panel or in-person event with our team.
Research & reports
Partner on surveys and data about benefits and retention.
For SideUp clients
## Experts your company can call on
Beyond employee benefits, SideUp clients can tap into a network of independent experts for the bigger people and business projects, whenever they want a hand. Here are a few examples of what that looks like.
HR consultingBookkeepingCulture trainingLeadershipEmployment lawRecruitingBenefits consultingPayroll
HR consulting
### Culture change programs
An HR consultancy turns your eNPS results into workshops and a 90-day culture plan, then re-runs the survey to show what's moved.
eNPS survey→Workshops→90-day plan→Re-survey
Bookkeeping & payroll
### Books and payroll, taken care of
A bookkeeping and payroll partner keeps your accounts tidy and your payroll running, so your team can focus on the work.
BookkeepingPayrollYear-end support
Employment law & recruiting
### Hire and manage with confidence
Specialists help with contracts, policies and hiring, whether you are making your first hire or your fiftieth.
Leadership
### Coaching for new managers
Coaches help first-time managers run better one-on-ones, give useful feedback and recognize great work.
Culture training
### Workshops for the whole team
Training on culture, resilience and burnout prevention, run on-site or online.
Benefits consulting
### The right benefits mix
Advisors review what your team actually uses and help you set up pre-tax and Lifestyle Spending Account budgets that follow IRS rules.
**Offer services like these?** Join our expert network, free to join today, and reach US companies that are already investing in their people.
[Join the expert network](mailto:partnerships@sideup.com?subject=Joining%20the%20SideUp%20expert%20network)
Illustrative examples of partner services. Partners are independent businesses, and each sets its own offers.
How it works
## From hello to live, together
Whichever way you partner, the journey looks the same: simple, personal and built around what you want to achieve.
1
### Tell us about you
Share who you are and how you'd like to partner. It takes a couple of minutes.
2
### Meet the team
A short call to understand your goals and find the right fit.
3
### Launch
Your offer goes live, your clients get access, or your content goes out.
4
### Grow together
We share results, ideas and new opportunities as the partnership grows.
FAQ
## Frequently Asked Questions
Everything you need to know about partnering with SideUp.
Who can partner with SideUp?
Local businesses and brands, experts and service providers such as HR consultancies, bookkeepers, trainers, employment attorneys and recruiters, benefits consultants and brokers, accountants, HR and payroll platforms, and content creators such as podcasters, writers, speakers and researchers.
How does the local marketplace work?
You set an offer for SideUp members, like a discount, a freebie or both. Members can find you in the app when they want somewhere nearby to spend their budget, and pay with their SideUp card like any other customer. Using the Marketplace is entirely up to each member.
Does it cost anything to join?
Today, joining the Marketplace is free. We encourage partners to offer SideUp customers something extra, like a discount, but each partner sets its own offers.
How do partners join?
You can apply by emailing us, be introduced by someone in our network, or we may invite you if we think you'd be a great fit.
Do I need new hardware to accept the card?
No. The SideUp card is a Visa card, so if you already take card payments, you can accept it.
Can SideUp clients use partner services?
Yes, whenever they want a hand. Companies on SideUp can be introduced to independent experts in our network, from HR consulting, bookkeeping and payroll to employment law, recruiting, culture training and leadership coaching. Partners are independent businesses, and each sets its own terms and offers.
How do resellers and referral partners earn?
Resellers earn commission on the clients they bring, and referral partners earn rewards for every client who joins. We'll walk you through the details on your first call.
What kind of content partnerships do you offer?
Episodes of the Stayconomics Podcast, guest articles on the Stayconomics blog, co-hosted webinars and events, and joint research on benefits and retention. Got another idea? Pitch it to us.
Can content be sponsored?
Some formats can include sponsorship. Everything we publish has to be genuinely useful for HR leaders and their teams, so we agree on the angle with you before anything goes live.
How long does it take to get started?
Once you've told us about yourself, we'll arrange a short call. Timing after that depends on the type of partnership, and we'll agree on it together.
How do I apply?
Email partnerships@sideup.com with a few lines about you and how you'd like to partner. Our partnerships team reads every message.
Let's build something together
## Ready to grow together?
Tell us a little about you and how you'd like to partner. Our partnerships team reads every message.
[Become a partner](mailto:partnerships@sideup.com?subject=Partnering%20with%20SideUp)[Pitch a content idea](mailto:partnerships@sideup.com?subject=Content%20partnership%20idea)
Or email us directly at partnerships@sideup.com
[](https://sideup.com?hsLang=en)
Benefits that work for everyone.
### Products
- [Student Loan & Tuition](https://sideup.com/student-loan-repayment-benefits?hsLang=en)
- [Wellness & Fitness](https://sideup.com/wellness-fitness?hsLang=en)
- [Work from Home](https://sideup.com/work-from-home?hsLang=en)
- [Family Care](https://sideup.com/family-care?hsLang=en)
- [Food](https://sideup.com/food?hsLang=en)
- [Utilities & Essential Bills](https://sideup.com/utilities-essentials-bills?hsLang=en)
- [HRA](https://sideup.com/hra?hsLang=en)
- [Recognition](https://sideup.com/recognition?hsLang=en)
### Platform
- [Manage Benefits](https://sideup.com/how-to-manage-benefits?hsLang=en)
- [Integrations](https://sideup.com/integrations?hsLang=en)
- [Trust](https://sideup.com/trust?hsLang=en)
- [Ways to spend benefits](https://sideup.com/how-to-spend-your-benefits?hsLang=en)
### Privacy
- [Privacy Policy](https://sideup.com/privacy-policy?hsLang=en)
- [Terms & Conditions](https://sideup.com/terms-conditions?hsLang=en)
### Log in
- [Business Platform](https://admin.sideup.com)
- [Employee Portal](https://app.sideup.com)
[Contact us](https://sideup.com/contact-us?hsLang=en)
SideUp Visa® Commercial cards are powered by Stripe and issued by Celtic Bank. Stripe Issuing balances are provided in the US by Stripe Payments Company, licensed money transmitter, with funds held at Stripe’s bank partners, Members FDIC. 919 North Market Street, suite 950 – Wilmington – DE - 19801
© 2026 SideUp. All rights reserved.
Book a demo
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